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Primrose Beach (T 391) is a slightly curving 1.8 km long southwest-facing beach located between Renard Point in the east and 100 m high Carlton Bluff in the west. The moderately exposed beach faces down Frederick Henry Bay and receives low refracted swell averaging about 0.5 m. The waves combine with the fine sand to maintain a low gradient usually cusped beach and 50 m wide low tide terrace, with rips usually absent. The beach is backed by a 10 m high marram covered foredune, then the houses of Primrose Sands, which parallel the beach. The houses sit atop a 200 m wide barrier backed in the centre by a shallow 10 ha lake. There is beach access towards the southern end where there is a small reserve and toilets and in the more sheltered northern corner where boats are launched across the beach.
Beach Length: 1.8km
General Hazard Rating: 3/10

Patrolled Beach Flag Patrols

There are currently no services provided by Surf Life Saving Australia for this beach. Please take the time to browse the Surf Safety section of this website to learn more about staying safe when swimming at Australian beaches. Click here to visit general surf education information.


Formal parking area
Formal parking area
Drinking water
Other facilities
Toilets Block M/F
Boat ramp




SLSA provides this information as a guide only. Surf conditions are variable and therefore this information should not be relied upon as a substitute for observation of local conditions and an understanding of your abilities in the surf. SLSA reminds you to always swim between the red and yellow flags and never swim at unpatrolled beaches. SLSA takes all care and responsibility for any translation but it cannot guarantee that all translations will be accurate.